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18 Nov 2015
Drake Digital Marketing Agency

In relation to marketing, everything you do needs to measurably produce results. There are tons of factors that go into getting solid results including business niche or marketplace, and also the tips and strategies We are detailing are a fantastic method for Restylane Lead Generation to see solid, measurable growth. - Lead Generation Restylane

We’re informed about our Restylane Lead Generation clients INCREDIBLE results! From 5-10 high-quality leads a week to tripling our clients sales from $50,000 to $150,000 within a still month.
Why Traditional Marketing Sucks!

Television commercials, radio spots, newspapers ads, and billboards are extremely the 20th century approach to gaining exposure and generating leads for window replacement businesses.

These antiquated old types of advertising are all Interruption Advertising, which means that you are trying to Interrupt as many folks as possible with your message and hopefully you discover a few that are interested.

These procedures are archaic at attracting the attention of potential clients and are wasteful when compared with Google AdWords.

There is no greater way to find a quality local lead than if someone else from your local area:

 Does a Internet search for your “window replacement”, “window installation”, and “window repair”? (BTW, yes absolutely it lets you do and business niche)
 Finds your ad at the top of the page
 Clicks on your own ad
 And then one minute later calls your small business

Someone searching for your organization on Google is more likely planning to hire you on the area or maybe within a week.

They're searching on Google given that they need your services today and are much further along within the buying process than somebody that you are trying to prospect with “Interruption Advertising”.

Anybody containing ever been involved in any kind of sales or marketing knows that there is a HUGE difference between if somebody is searching for you, finds you, and calls you…

Instead of you trying to prospect or “cold call” or “interrupt” those with your advertising.

There is certainly simply no comparison in the quality of the lead.
Likely the Best Advertising Platform Ever.

Advertising on Google is 100% and completely measurable so you will know EXACTLY what your return on your investment (ROI) is which can be unlike many other kinds of marketing like TV and Billboards.

Ppc (Google’s advertising platform) is the greatest thing that ever happened to the advertising world and business owners because you have an incredibly powerful tool at your disposal.

Google AdWords advantages of beautifully executed timing when delivering ads to folks who are already searching for your glazing business, delivering you transparent window installation/replacement and window repair prospecting results while you can track exactly what your return on investment is.

There are numerous entrepreneurial business owners which may have built multimillion dollar businesses using Pay per click as their primary method of generating new business.

There really is nothing else like it in the world today. If there was, trust me, I would be using it and suggesting that you just do too.
Generating Leads Online with Adwords

What people need to realize up front is that Google makes over 90% of the company's money through AdWords.

The search engines do not make their money through organic search engine results or SEO (more about SEO later). Thus, Google WANTS you to definitely advertise and they i would love you to get good results so that you keep spending increasingly more money on advertising every single year after year.
MYTH: “Ya, but no-one clicks on the top ads…”

A great deal of businesses and professionals i have worked with over the this misconception that no one clicks on the ads that appear towards the top of search results.

This couldn’t be further from the truth. It’s true that a lot of people click the first or second organically generated result. However, based on a recent eConsultancy survey “41% of folks didn’t even realize these were clicking on ads in those first less than six results”.

Furthermore, you only have to have a small percentage of people to select your ad to have more leads than it is possible to handle.

If you believe that no-one clicks on ads and are unwilling to make the investment in a strong AdWords campaign, you’re cutting yourself faraway from a huge source of solid to generate leads.
SEO vs AdWords

Search engine marketing (SEO) is a good longer-term advertising strategy as it takes a lot of time, money, as well as to organically rank high in search results on the search engines for any valuable keyword.

For instance, let’s say you’re a lawyer which is fresh out of school, you’ve moved to a city or town and they are looking to get established. I’ve got bad news for you, you’re probably going to fail at ranking high on search results through SEO.

Can you explain that? Because every other lawyer in your neighborhood or city which is practicing in the same section of law as you has been doing the exact same thing!

Chances are those other lawyers or attorneys are already established and have been running a strong SEO campaign for a long time. You’re simply going to have invest for 9-18+ months before out-ranking them.

You'll find so many examples of business owners that spent $1,000s each month on SEO for over a year and still still did not rank in the top five results on page 1 (this is where most of the traffic is) of Google for his or her desired keyword.

If these business people would have taken that very same money and invested it into Ppc, they would have received new leads and new business from the start!

Which means they will barely have come out of pocket because they could have turned a return in the first month and after that just reinvested those profits.
WARNING: What Happens When (not “If”) Google Changes It’s SEO Algorithm?

Think about it… Would you rather pay $1,000 each month for a year only to “possibly” get on page one for the desired keyword… And then if Google changes their SEO algorithm again you could lose it all overnight with no warning!

… Or, do you prefer to instantly attend the top of the search results for A huge selection of different keyword variations (not only a couple of keywords like with SEO)… And have new leads and new clients coming in your door without delay?

Kinda a no-brainer isn’t it.
Instant & Easy Results

I like working on Google AdWords a lot more than any other form of advertising media since you run a simple test campaign approximately a week, spend only some hundred dollars, and see instant results.

When any particular one week test is completed, you’ll have a ton of data letting you know what keywords worked, the amount of clicks you got, what number of leads came in, and how many new signed clients you have retained for the money spent.

From there you can refine your AdWords campaign a little more forward by continuing to split-test ads and deciding the amount you want to expand your campaign.

For instance if you spend $1,000 and also you make back $5,000… Well then another month you may perfectly want to spend $5,000 to make back $25,000. It’s simple math really.

Versus TV, radio, newspapers or billboards advertising, which can be expensive formats that you can spend $10,000s and be clueless to how poorly or well your ad did.

If you want to see serious results that are reliable and measurable, you need to be on AdWords.
AdWords may be the KING of Local Advertising

Search engines love local businesses and they supply you with a huge advantage when advertising on the platform.
How to Use The local Advantage

First off, Google allows you to integrate your Google Local account together with your AdWords account. This implies when people from your specific geographic area are searching, your ad will be much bigger than other ads along with your phone number and address at that time in the ad!

It might be an old adage as well as in the world of internet marketing, size is important. If the ad is larger, people are going to notice first, if the ad is well formatted they’re gonna read the details, so you know what they’re going to probably do next?

They’re likely to click on it!

Because you’re local, your region information is going to can be found in the ad (if you integrate your Google plus local account). You’re going to see a much bigger rise in leads contacting as well as making appointments for the services.

NOTE: Above image is an example of a client of mine and you'll see his one ad is nearly 3x the size the opposite ads. Really, how can they compete?

So simply by taking the time to properly integrate your Google Plus Local account, you’re likely to see an increase in business!
Why Most Businesses FAIL at AdWords

Another very important factor to the success of your campaign is split testing multiple ads to find the ones that get the actual highest click through rate (CTR).

Most business people that try to do Ppc on their own fail since they don’t have a good high converting squeeze page (more on that soon) and/or they haven't yet split tested multiple ads to boost their click through rate.

Google will actually reward you for having a rock solid AdWords campaign that is getting lots of clicks!

In case your ad is establishing a lot of clicks that will your business through Pay per click Restylane Lead Generation they are going to provide you with a cheaper cost-per-click (CPC)… rewarding you to have great ads which might be getting lots of clicks as it tells Google that you are relevant to the searcher.

Simply the more clicks your ad gets, the less you pay each click. Pretty amazing isn’t it.
3 Common Mistakes to Avoid

If you’re on board and are ready to offer AdWords campaign a person's eye and care it deserves, it is possible to some things I feel you will be implementing and some bad habits I want you to avoid.

First thing’s first: When someone clicks on your ad, what page/website will you send them to?

You might be thinking that you’ve spent a huge amount of money on a slick looking, informative website that’s an ideal place to send your traffic and bring in clients. Right?
WRONG!

It looks like a reasonable idea, and it’s actually bad idea because contrary to popular belief, you’re far more likely to lose clients if you’re routing all your ad traffic to your primary website!

You MUST send AdWords website visitors to a “landing page”. Yes, you'll want one of those single page, simple, easily readable landing pages that invites the chance to take action now.

Why? Because you have 8 seconds before you decide to lose your prospects attention!

That’s right, according to a recent Microsoft study, our attention spans have dropped from around 12 seconds to eight seconds, and for comparison a Goldfish has an attention span of 9 seconds.

Thus your “landing page” has to get the person that engaged your ad to do this right away before they get distracted by their smartphone, Facebook, instant massager pop-up, email notification, or someone popping of their office…

If your traffic is being routed to your main website, you have a constant risk of that visitor never taking action! That’s right, they still did not:

 Pick up the phone
 Fill out a communication form

You just lost a prospective client.

High-converting landing pages are particularly designed using a proven template to really get your prospects to do one thing… Pick up the phone and contact you now!

So remember, three important mistakes in order to avoid making in your marketing are failing to:

3. Split test your ads. Sure, you could be getting some clicks, you could be seeing some incoming business, knowning that doesn’t mean you couldn’t be doing regular better!

4. Utilize a high-converting landing page. Your slick, expensive looking main web site is not enough to draw in new clients to your practice. A website landing page is essential for getting the individuals looking to retain the services you provide to pick up the phone and in actual fact schedule an appointment.

5. Setup your AdWords campaign correctly. That one I mention in passing being a mistake only as it can impact your results. Proper campaign setup is important to the success of your campaign.

As you may have seen by now, I love Google. I like their AdWords platform and also the infinite amount of potential it provides.
Google: Biggest, Best, & Growing

Google, for good reason, has become the largest search engine optimization in the world. It offers use of an unprecedented volume of information, and it also is just about the number one way for businesses for generate leads - and that is so true for your Restylane Lead Generation companies we assist.

All you need to do is see the growth chart the past 10 years to see this.

You could have been able to ignore the possibilities that Google introduced 2008, and maybe in '09, and when you see their rate of growth double and triple in the last few years alone.

You need to realize that Google is maturing all the time, and is probably only buying bigger and better at the things they're doing by implementing new advancements to AdWords.

In this day and age, if you fail to perform Google, you’re probably going to remain behind. Here’s to your future success! - Lead Generation Restylane


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